Corporate Mission Statement

Corporate Mission Statement

Being the oldest (ISO 9002 Certified) paints manufacturing company of Pakistan our goal is to meet our customers’ expectations by ensuring quality and excellence in every aspect of our business.

• We will do this by serving the needs of our customers and to provide them a brand synonymous with high quality products at a fair competitive price. At the same time reasonably ensuring that the products are non-hazardous, environment friendly and easy to use.
• By placing emphasis on employee satisfaction we will ensure that we attract and develop a highly skilled team who are committed to deliver growth and develop as respectable citizens within their social circles.
• We will vigorously promote and safeguard the interest of our shareholders, our suppliers and all our other business associates.
• We will continue improvements in the area of health, safety and environmental standards within the organization and the community at large, with the greater objective of serving Pakistan as a responsible, taxpaying, corporate citizen.

Corporate Strategy

Standardized, consistent, dependable quality which delivers what it promises at a competitive price while ensuring a reasonable profit margin.